Meet the Women Behind the Vision
At Crystalline Clear, we aren’t just creatives — we’re translators of vision, energy, and essence.
Each member of our team holds a unique frequency, and together, we shape the strategy, systems, and story that bring your brand to life.
Lex – Founder, Creative Director & Visionary Storyteller
Lex is the heart behind Crystalline Clear Marketing — a strategist, storyteller, and brand alchemist for soulful founders who are here to build something meaningful. With a background in branding photography and a gift for intuitive insight, she helps businesses translate their vision into visibility — not just through content, but through resonance.
Her path began behind the lens — capturing the essence of brands through thoughtful, intentional imagery. But as her work evolved, so did her understanding: powerful visuals mean little without message, mission, and alignment. That realization sparked a deeper calling — to help purpose-led businesses build brands that feel as good as they look.
Today, Lex blends creative direction, marketing strategy, and mentorship to support conscious entrepreneurs at every stage of growth. Whether she's guiding a founder toward clarity or building a full brand ecosystem, her work is rooted in connection, intention, and long-term vision.
She believes branding should feel like you. Marketing should tell a story. And business should be built with clarity, creativity, and care.
Erin – Operations & Web Development Specialist
Erin is the architect behind the experience — the one who listens for the soul of the brand and then builds the digital structure to hold it.
With a gift for bridging form and function, she designs more than just beautiful websites — she crafts intuitive, grounded spaces that guide visitors seamlessly from curiosity to connection.
Whether she’s wireframing a site, creating infographics, or translating a founder’s vision into tangible visuals, Erin brings precision, patience, and quiet brilliance to every step of the process.
She's also a strategist in training — learning to hold not just the backend, but the brand itself — so she can support clients through both logic and intuition, design and depth.
Steffi- Video Editor & Visual Content Specialist
Steffi is the alchemist of movement — turning raw, unscripted footage into intentional, emotionally aligned content that captures attention and connection in equal measure.
Under Lex’s creative direction, she edits with an ear for rhythm, a heart for narrative, and a fierce devotion to brand coherence. Her role isn’t just about assembling clips — it’s about curating an energy. She brings depth and cohesion to every reel, story, and video asset we share on behalf of our clients.
Steffi’s edits don't just look good. They feel right — and that makes all the difference.